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Visual Direction for WD_Black SSD Booth Graphics at trade show
My Role: Visual Lead Owned the end-to-end creative process — from concept and visual storytelling to production and vendor coordination — ensuring every detail met the brand’s high standards for precision, energy, and clarity.
The process includes, but is not limited to:
- Strategic Brief & Competitive Research
- Conceptual Moodboards & Positioning
- Hand Sketching & Storyboarding
- Typography Systems & Iconography
- Palette Development with Brand Alignment
- Digital Design Execution
- Stakeholder Reviews & Iteration
- Prepress & Print-Ready File Prep
- Vendor Collaboration for On-Site Production
- Quality Control & Color Proofing
- Final Launch at Conference
- Post-Event Feedback & Documentation
#VisualCraftsmanship #Graphicdesign #VisualIdentity #DesignTrends #IndustryInsights
Image creating and editing with Adobe Photoshop and Adobe Illustrator
Image credits to respective photographers.